KANSAS CITY • since 2015
Ready to learn more about what it means to be an independent artist? Or perhaps you’re a producer who’s looking to sharpen up your skills? We believe that knowledge is power; That’s why we’ve put together articles highlighting all different pieces of what it means to be involved in the music industry. Welcome to the Unlabeled Academy.
Artists face a major uphill battle when trying to stand out among their peers and contemporaries. If you’re an artist, you know this all too well and probably have direct experience with distributing your content and trying to convince people to listen to your music and follow your journey.
So what do you do? First things first, you should work on your brand! What is a brand you may ask? and how does it apply to you as an artist? well, the Unlabeled Academy is meant to help you identify some core tenants of what makes you, you, and how you can leverage your unique sound and image to build a loyal and active following!
When you think about Apple products, you probably automatically envision their aesthetic. This has been ingrained in your memory countless times through effective brand consistency. You know exactly what apple “looks,” like as a brand. Every platform and medium where you interact with them carries the same image and branding. This must be true for your own artist branding as well! Every piece of music, photo, video, status update, and comment must align with your brand “why,” statement. This ensures people understand you easily!
In this day and age, music comes out constantly! A ridiculous amount of music is being generated for an audience that is truly only listening to the top 10% of all of that music. In order to reach your target audience, you must captivate them! You must deliver a consistent stream of content on multiple platforms. Our best strategy to use is this. Make more content from the content you already have, test it with your audience, and make content around what performs best!
When you implement what is taught here at the Unlabeled Academy, you put yourself and your artist brand on a path to success. For any additional information please feel free to reach out to us!